The Home of Applied Personal Development
The personal development
programme you've always
needed but never had.
Six months covering every area of your personal development, in the right order. Each week, short videos teach you the topic, then the workbook helps you apply it to your own life.
Intake opensSunday 1st November, 9am
Founding sign-up isOpen now, until 9pm
Founding places are fullPublic sign-up opens 9am Monday
Founding sign-up has closedPublic sign-up opens 9am Monday
Public sign-up isOpen now, until 9pm Wednesday
The first intakeHas sold out
The first intakeHas closed
The date for the next intake isn't confirmed yet. Register and you'll be the first to hear.
Founding access opens in
Founding member places open 9amSunday 1st November
Email list only, including anyone who joins on the day. First come, first served. Closes at 9pm, or when all 30 have gone.
Closes 9pmPublic places open 9amMonday 2nd November
Open to everyone. Closes at 9pm on Wednesday, or when the places have gone.
Closes 9pm WedAll times UK time (GMT)
Free to register, and you'll gain instant access to your Starting Point Assessment: a 3-minute look at where you stand across seven areas of your life.
Everything you need to work on yourself for six months.
A video course and a workbook, built to be used together.
Each one teaches that week's topic. Watch on your phone, tablet or computer.
That week's workbook applies the topic to your own life. Digital for every member, paperback with lifetime.
- 26weeks of short video lessonsA few each week, each under 10 minutes, teaching that week's topic
- 6monthly workbooksQuestions that help you become more self-aware, understand yourself, and see what needs to change
- 1practical action a weekOne small change to try in your real life, based on that week's lesson
- 2assessmentsYour Starting Point in Week 1, then a Six-Month Assessment at the end to see how far you've come
Also includedA members' space to read and share insights, experiences and tips with other members
Lifetime access onlyAll six months in one printed paperback workbook, posted to you
Six months, each building on the last.
Everything in one place, in the right order. Here's what each month covers, week by week.
- 1Month 1 · Weeks 1–4
See Yourself Clearly
Your starting point, the past that shaped you, the relationship you have with yourself, and the values your behaviour actually reveals.
Week by week- Week 1Your Starting Point
- Week 2Where You Have Come From and Where You Are Going
- Week 3The Relationship With Yourself
- Week 4Your Actual Values
- 2Month 2 · Weeks 5–8
Choose Who You Are Becoming
Alignment, mission, character, reinvention, beliefs, integrity, personal standards, and the needs driving your behaviour.
Week by week- Week 5Alignment, Mission, and Character
- Week 6Reinvention and Limiting Beliefs
- Week 7Your Personal Standard
- Week 8Understand What Drives You
- 3Month 3 · Weeks 9–13
Master Your Inner World
Emotions under pressure, thought patterns, stress, resilience and recovery, vulnerability, confidence, growth, and attention.
Week by week- Week 9Emotions Under Pressure
- Week 10Rewiring Thought Patterns
- Week 11Stress, Resilience, and Recovery
- Week 12Vulnerability and Healing
- Week 13Confidence, Growth, and Attention
- 4Month 4 · Weeks 14–17
Build Your Habits and Systems
Habits, discipline, morning and evening practices, environment, time, decisions, the weekly review, reflection, and self-sufficiency.
Week by week- Week 14Habits and Self-Discipline
- Week 15The Morning and Evening Practices
- Week 16Time, Decisions, and the Weekly Review
- Week 17Self-Sufficiency and How You Carry Yourself
- 5Month 5 · Weeks 18–22
Strengthen Your Relationships and Direction
Communication, relationships, conflict, assertiveness, boundaries, leadership, your circle, contribution, money, and purpose.
Week by week- Week 18Communication and Emotional Availability
- Week 19Family, Romance, and Friendship
- Week 20Conflict, Assertiveness, and Boundaries
- Week 21Leadership, Your Circle, and Resistance
- Week 22Building From the Inside Out
- 6Month 6 · Weeks 23–26
Become Your Own Coach
Work ethic, career direction, ambition, failure, imposter syndrome, acceptance, gratitude, presence, meaning, and becoming your own coach.
Week by week- Week 23Setting Your Own Direction
- Week 24Carrying On When It Goes Wrong
- Week 25A Life Worth Continuing
- Week 26Becoming Your Own Coach
Learn. Reflect. Act. Review.
Every one of the 26 weeks follows the same four steps, built to fit into your life rather than take it over.
Learn
Watch the week's short videos: what the topic is, why it matters and how it works.
Reflect
Answer the week's questions in your workbook. The ones most people are never asked, and rarely ask themselves.
Act
Do one thing differently that week: a habit, a conversation, a decision, or how you respond to a thought or feeling.
Review
Start the next week by looking at what happened, what got in the way and what you're carrying forward.
Give yourself one hour a week
You give hours every week to work, to other people and to your phone. This one is for you. It's hard to become who you want to be if you never make time for it.
Week 1 asks a little more, so give it two sittings. Miss a week? Pick up where you stopped.
Personal development you apply, not just consume.
To find the right answers, you have to be asked the right questions. That's where the workbook comes in.
The digital workbook
Fillable on your phone, tablet or computer. Answer on whichever device suits you.
Digital workbookThe Complete 6-Month Workbook
All six months in one printed paperback, posted to you.
Two example pages from the Month 1 workbook
What does your internal voice say when you fall short?
Where did your time, attention and money actually go?
Does this sound like you?
If you've ever thought one of these, it's for you.
- I've read the books and listened to the podcasts. Something's still missing.
- I know what I should be doing. I'm just not doing it consistently.
- I've tried to work on myself before, but never with a clear plan or order.
- I'd rather be asked good questions than told how to live.
- you're looking for a quick fix
- you want something to watch without doing anything differently
- you're not ready to be honest with yourself on paper
You'll take the free Starting Point Assessment
Find out where you actually stand across seven areas of your life, from identity and values to relationships, work and meaning. When you finish, you'll see your score for each area and where your biggest gaps are. It takes about 3 minutes.
Take the free assessmentDrifting 70–104
Lowest area The Work Applied: the distance between what you know and what you do.
A snapshot, not a verdict.
Ryan Hook
- Personal trainer and online coach11 yearsHelping people transform their physique and lifestyle
- Educator and mentorOver 6 yearsCo-founder of the Institute of Coaching Mastery, educating PTs and coaches
- Personal developmentLifelongLearning, developing and growing through my own journey
I've spent 11 years in personal training and online coaching, and over 6 years educating other personal trainers and coaches. Whether I was coaching a client or teaching a coach, the part that always interested me most was the person: why we do what we do, and what it takes to change it. And after a decade of books, podcasts, coaches and mentors of my own, I was doing everything right on the outside while something underneath was still off. I'd never worked on myself in a structured way.
I had a thousand personal development puzzle pieces, and no way of putting them together.
So I built the resource I couldn't find: the right topics and the right questions, in the right order, with a way to apply them.
Whether you coach other people for a living or you've never set foot in a gym, the same is true for all of us: we have to work on ourselves to grow into who we're capable of becoming, whether that's in our work, our relationships, our health or the way we live day to day.
The Self Growth Formula is the piece I was missing, the structure that puts it all together. I can't do the work for you, and I won't promise a particular result. But the door is open, and if you're willing to walk through it and do the work, everything you need is here.
Ryan
How founding access works.
Register
Under a minute. Free, with no obligation to buy.
Take your free assessment
28 short statements, about 3 minutes.
See your results
Your score for each area of your life, straight away.
Get your founding link
Get your founding link now
By email at 9am on Sunday 1st November (UK time).
By email within a few minutes. Founding sign-up closes at 9pm.
Founding membership and public sign-up.
Sunday is for founding members, on the email list only. Public sign-up opens the next morning, at 9am on Monday.
Founding membership
The first 30 members, at a founding rate that will never be offered again.
- The whole of Sunday, before places open to the public
- Monthly founding members keep the rate while their membership continues without a break
- Founding lifetime includes the printed paperback workbook
- The founding price and sign-up link are emailed to the list, never shown on this page
- Join the email list on the day and you still get the link
- Closes at 9pm, or as soon as all 30 places are taken
Founding membership has closed.
Register for founding accessPublic sign-up
Until 9pm on Wednesday 4th November, or until places sell out. Limited places.
Rolling. Cancel any time, no minimum term.
Lifetime access, plus the printed paperback workbook posted to you.
Public places have sold out.
This intake has closed.
All times are UK time (GMT). Every plan gets the same programme, released one week at a time from your join date. Lifetime means access for as long as the programme runs; outside the UK, it's the same price with the web workbook only. If you cancel monthly and rejoin later, you start again from Month 1 at the price at that time. Prices in pounds sterling. Members must be 18 or over.
The date for the next intake isn't confirmed yet. Register and you'll be the first to hear.
Honest answers.
What's the difference between founding and public sign-up?
Only the price and the timing. The programme is identical. Founding membership is for the email list, from 9am to 9pm on Sunday 1st November, at a lower price you keep for as long as your membership continues. Public sign-up runs from 9am on Monday 2nd to 9pm on Wednesday 4th November, at the full price. Registering is how you get the founding link, and that includes registering on the Sunday itself.
I already know a lot about personal development. Is this for me?
The Self Growth Formula isn't about how much you know. It's about whether what you know shows up in how you live. Some topics will feel familiar, and that's fine: the difference comes from the structured work. Every topic in a logical order, questions about your own life, and one practical change each week. If you already know a lot, you simply have more to apply.
I've bought courses before and never finished them.
Most courses give you everything at once and leave you to it. This releases one week at a time, asks for one focused hour a week, and tells you exactly what to do in that hour. If you miss a week, you pick up where you stopped. It still depends on you doing the work, and nothing can guarantee that, but it's built for people who've struggled to finish things before.
What happens after I join?
Week 1 opens straight away: the Week 1 videos on the members' site and Week 1 of your workbook. Watch the videos, then complete your Starting Point Assessment and the week's questions in your workbook. A new week opens every seven days, so you're only ever working on one week at a time. Lifetime members in the UK also get the paperback workbook in the post.
How do I get the printed workbook?
Choose lifetime access. The paperback is only available with lifetime: it isn't sold separately and can't be added to a monthly membership. It contains all six months and is posted to UK addresses after the intake closes. Monthly members answer the same questions in the digital workbook.
Can I do it on my phone?
Yes. The videos play on any phone, tablet or computer, and the digital workbook is built to work on all three. Answer on whichever device suits you, and pick up on another where you left off.
Is there a community?
Not a community in the usual sense: there are no group chats, forums or live calls. Inside the members' site there's a Reviews & Insights space where members can post their experiences, the progress they've made and tips for others. Read it and add to it whenever it's useful. The work itself is yours, done in your own time.
Is this therapy?
No. The Self Growth Formula is applied personal development: educational, structured self-reflection. It isn't therapy or counselling, it isn't medical, psychological, financial or legal advice, and it isn't a crisis service. If you're in crisis or need clinical support, please start there: you deserve the right help. If you are in immediate danger, call emergency services. Support resources.
What results will I get?
Honestly, that depends on you, and no one can guarantee it. What you get from it depends on how honestly you engage with the questions, how consistently you act on what you find, and your own circumstances.
What if it's not for me? Can I cancel?
Monthly membership can be cancelled at any time, with no minimum term. Because you get access to the course straight away, at checkout you'll be asked to agree to start immediately, so the usual 14-day cancellation period for digital content doesn't apply. Lifetime access is a one-off payment and, for the same reason, isn't refundable once your access has started, other than where the law requires. The full details are in the Terms of Use, and nothing affects your statutory rights.
Something else? Email hello@selfgrowthformula.com.
The first intake opens Sunday 1st November, 9am
Founding sign-up is open now, until 9pm
Register for founding access.
Public sign-up opens at 9am Monday.
Public sign-up is open.
Register for the next intake.
30 founding places, for the email list only, at a founding rate that will never be offered again. Register now so the link comes to you at 9am.
Founding sign-up is open to the email list until 9pm tonight. Register and the link comes straight to your inbox.
All 30 founding places have been taken. Public sign-up opens here at 9am on Monday 2nd November, at the full price, with limited places.
Founding sign-up has closed. Public sign-up opens here at 9am on Monday 2nd November, at the full price, with limited places, until 9pm on Wednesday 4th November.
Until 9pm on Wednesday 4th November, or until places sell out.
The date for the next intake isn't confirmed yet. Register and you'll be the first to hear.
Register for founding accessFree, with no obligation to buy. Gain instant access to your Starting Point Assessment: a 3-minute look at where you stand across seven areas of your life.
Founding access opens in
All times UK time (GMT)